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The system offers the following advantages:
- Rapid and agile modification of campaigns as a result of possible external events.
- Adverts can be directed on a geographic basis to a target audience (an urban environment, a rural environment etc…), depending on the office where the advertising is addressed to.
- It allows the use of instantaneous messaging and reduces the time lag or delay between the publicity impact and the time at which the consumer decides to buy.
- The advertising cost in terms of production, implementation, distribution and location is significantly reduced.
- Possibility of imposing a tariff per advert and recording the broadcast.
- Possibility of making the system interactive with touch screens where you can navigate through a pre designed menu.
75% of purchasing decisions are made at the point of sale. According to data from the global marketing association, POPAI, dynamic displays increase sales by 83% whilst with static displays the figure is 39%. At BITEK, we are conscious of this and are now marketing this system which has had a successful reception from our clients.
BITEK provides, installs and maintains the systems remotely making it a dynamic and flexible system.
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